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AixFlow – B2B Lead Generation

A B2B SaaS lead-generation campaign for process automation in the NRW mid-market.

B2B Lead Generation LinkedIn CRM
AixFlow – B2B Lead Generation

01. Project Overview

The Challenge

Many mid-sized companies still rely on email coordination, Excel lists, and manual approvals, creating delays, unclear ownership, and limited transparency.

The Solution

The campaign uses LinkedIn content, a lead magnet, landing page concept, CRM pipeline, email follow-up, and KPI dashboard to generate qualified demo and consultation requests.

02. My Process

Design Process

1Research

User interviews and surveys.

2Ideation

User flows and architecture.

3Design

Wireframes and design system.

4Prototype

Interactive prototype testing.

5Iterate

Feedback and final delivery.

03. Key Features

What I Designed

LinkedIn Content Plan

Create, organize, and understand work with clarity and speed.

Lead Magnet Concept

Create, organize, and understand work with clarity and speed.

Landing Page Conversion

Create, organize, and understand work with clarity and speed.

CRM Pipeline

Create, organize, and understand work with clarity and speed.

KPI Dashboard

Create, organize, and understand work with clarity and speed.

05. Results

Impact & Results

+42%Increase in daily productivity
-28%Reduction in task completion time
+60%User satisfaction rate
1.5K+Users in the first month

"The project shows structured campaign thinking from insight and positioning to content, CRM logic, landing page conversion, and measurable reporting."

Karam IssmailMarketing and Digital Business