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Luna Levante – Online Marketing & CRM

A 30-day local marketing and CRM campaign for a fictional Mediterranean restaurant in Cologne.

Social Media Local SEO CRM
Luna Levante – Online Marketing & CRM

01. Project Overview

The Challenge

Luna Levante had low digital visibility, few online reservation requests, and no structured lead follow-up between social media, landing page, and CRM.

The Solution

The campaign connects Instagram, Facebook, Google Business, a landing page, email follow-up, CRM logic, and KPI reporting to increase local visibility and generate reservation requests.

02. My Process

Design Process

1Research

User interviews and surveys.

2Ideation

User flows and architecture.

3Design

Wireframes and design system.

4Prototype

Interactive prototype testing.

5Iterate

Feedback and final delivery.

03. Key Features

What I Designed

30-Day Content Plan

Create, organize, and understand work with clarity and speed.

Instagram & Facebook Concepts

Create, organize, and understand work with clarity and speed.

Local SEO Basics

Create, organize, and understand work with clarity and speed.

Landing Page Funnel

Create, organize, and understand work with clarity and speed.

CRM Follow-Up

Create, organize, and understand work with clarity and speed.

05. Results

Impact & Results

+42%Increase in daily productivity
-28%Reduction in task completion time
+60%User satisfaction rate
1.5K+Users in the first month

"The project shows structured campaign thinking from insight and positioning to content, CRM logic, landing page conversion, and measurable reporting."

Karam IssmailMarketing and Digital Business